Cookie Policy

Last Night of Freedom ("we") are committed to protecting and respecting your privacy.

This policy (together with any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.lastnightoffreedom.co.uk you are accepting and consenting to the practices described in this policy.

For the purpose of the General Data Protection Regulation (GDPR), the data controller is Last Night Ltd, Registered Office: Statex House, Saltmeadows Road, Gateshead, NE8 3AH. Company No: 04415232.

INFORMATION WE MAY COLLECT FROM YOU

We may collect and process all or some the following data about you:

  • Information you give us:

    You may give us information about you by making a booking or filling in forms on our site www.lastnightoffreedom.co.uk ("our site") or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register for an account, search for travel arrangements, book travel arrangements on our site and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, special requirements such as those relating to any disability or medical condition which may affect the chosen arrangements and dietary restrictions (which may disclose your religious beliefs).

  • Information we collect about you:

    With regard to each of your visits to our site we may automatically collect the following information:

    • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
    • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
  • Information we receive from other sources:

    We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

USES MADE OF THE INFORMATION

We use information held about you in the following ways:

  • Information you give us:

    We will use this information:

    • we will use your name, address and credit card details to complete your booking with us.
    • we will also use your details to carry out our obligations arising from any contracts entered into between you us, to provide you with the information, products and services that you request from us, to manage your booking, send you notifications and communicate with you generally.
    • for the purpose of completing your booking, we will have to disclose some of your information to the providers of the services making up your booking (who could be located outside the UK/EEA). We may also have to disclose some information to third parties in relation to customer services, credit card processing, or other services.
    • to provide you with information about other travel arrangements or services that we offer that are similar to those that you have already purchased or enquired about;
    • to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data;
    • for the use of personalised and non-personalised ads.
    • to ensure that content from our site is presented in the most effective manner for you and for your computer.
    • to undertake a recruitment process.
  • Information we collect about you:

    We will use this information:

    • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
    • to allow you to participate in any interactive features of our service, when you choose to do so;
    • as part of our efforts to keep our site safe and secure;
    • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
    • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • Information we receive from other sources:

    We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

DISCLOSURE OF YOUR INFORMATION

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
  • advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience;
  • analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • if Last Night Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
  • who act as “data processors” on our behalf, or to other organisations that perform business functions on our behalf, some of whom are outside the UK/EEA. These functions include administration, providing services (and contacting you where necessary), customer care, business management and operation, re-organisation/structuring/sale of our business (or our group companies), risk assessment, security and crime prevention/detection, research and analysis, marketing, monitoring, measuring and assessing customer purchasing preferences and trends, dispute resolution, credit checking and debt collection.

WHERE WE STORE YOUR PERSONAL DATA

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your booking, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. When you submit your payment information to us, all the data is encrypted using Secure Socket Layer (SSL) technology. When the connection is encrypted, it should read "https://" in the address bar of your browser. At the bottom right corner of the screen, you will also see a symbol that confirms that the connection is encrypted. If you use Internet Explorer icon, the icon is a small padlock. Other browsers may display different symbols to signify encryption.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us via https://www.lastnightoffreedom.co.uk/about-us/contact-us/.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

ACCESS TO INFORMATION

You have the right to request access to the information that we hold about you.

AMENDMENT AND DELETION OF INFORMATION

If the information you have provided to us is incorrect or incomplete, you can correct some of it on the Internet. Otherwise, you can contact us via https://www.lastnightoffreedom.co.uk/about-us/contact-us/ to correct, supplement or delete any incorrect data.

COOKIES

Information about our use of Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

What are Cookies?

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer's hard disk so that the website can remember who you are. Cookies will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.

Two types of cookies are used on this web site - session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

Cookies allow us to obtain information regarding users of our site which essentially helps us to provide you with a better user experience and tailor our services to your individual needs. We may collect information such as your IP address, online activity, web browser details and online activity. We will not however collect or store any of your passwords or other highly sensitive data.

By using our website with your browser settings adjusted to accept all cookies, we will take this to mean that you want to use our products and services, and that you consent to our use of cookies and other technologies as described in this Policy.

The Cookies that we use

We use the following cookies:

  • Strictly necessary cookies. These cookies are essential in order to enable you to move around the website and use its features, such as accessing or logging into secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

CookiePurpose
ASP.NET_SessionId

[ Necessary ]

Our web applications use the Microsoft ASP.NET Framework. This SessionID cookie is required to identify a unique user. This cookie is deleted when you close your browser. More information can be found here - https://docs.microsoft.com/en-us/previous-versions/iis/6.0-sdk/ms525445(v=vs.90)

This cookie is essential for our site to:

  • identify the user session on the server
  • store data made against individual http requests against that user
  • this cookie exists for the lifetime of the single user 'session'
_ga

[ Statistics ]

This is generated by Google Analytics

This cookie is essential for our site to:

  • track user sessions with our site
  • manage goals and targets for website performance
  • this cookie exists for the lifetime of the single user 'session'
_gid

[ Statistics ]

This is generated by Google Analytics - it is a unique reference for one particular session and is used by '_ga' above

  • this cookie exists for the lifetime of the single user 'session'
_gat_shop

[ Statistics ]

This is generated by Google Analytics, and allows us to track specific parts of our website – in this case, the online shop

  • this cookie exists for the lifetime of the single user 'session'
_gat_ideas

[ Statistics ]

This is generated by Google Analytics, and allows us to track specific parts of our website - in this case, the ideas section

  • this cookie exists for the lifetime of the single user 'session'
_gat_weekends

[ Statistics ]

This is generated by Google Analytics, and allows us to track specific parts of our website – in this case, the travel section

  • this cookie exists for the lifetime of the single user 'session'
lnof_session

[ Statistics ]

This is generated by Last Night Ltd, and is used to retrieve a customers items for the shopping cart.

  • this cookie exists for 60 days.
collect - Pixel

[ Statistics ]

Used to send data to Google Analytics about the visitor's d evice and behavior. Tracks the visitor across devices and marketing channels.

  • this cookie exists for the lifetime of the single user 'session'
_at.hist.#

[ Statistics ]

Used by the social sharing platform AddThis to store the user's usage history of the AddThis sharing widget

  • this cookie is persistent
ads/ga-audiences

[ Necessary ]

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.

  • this cookie exists for the lifetime of the single user 'session'
__atuvc

[ Marketing ]

Updates the counter of a web site's social sharing features.

  • this cookie exists for 13 months
__atuvs

[ Marketing ]

Ensures that the up dated counter is displayed to the user if a page is shared with the social sharing service, AddThis.

  • this cookie exists for the lifetime of the single user 'session'
_at.cww

[ Marketing ]

Used by the social sharing platform AddThis.

  • this cookie is persistent
at-lojson-cache-#

[ Marketing ]

Used by the social sharing platform AddThis.

  • this cookie is persistent
at-rand

[ Marketing ]

Used by the social sharing platform AddThis.

  • this cookie is persistent
bt2

[ Marketing ]

Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site.

  • this cookie exists for 255 days
di2

[ Marketing ]

Used by the social sharing platform AddThis.

  • this cookie exists for 365 days
loc

[ Marketing ]

Geolocation, which is used to help providers determine how users who share in formation with each other are geographically located (state level).

  • this cookie exists for 365 days
na_id

[ Marketing ]

Used to recognize the visitor upon re-entry. This allows the web site to register the visitor's behaviour and facilitate the social sharing function provided by Addthis.com.

  • this cookie exists for 365 days
ouid

[ Marketing ]

Sets an ID-string for the specific visitor. This is used to recognize the visitor upon re-entry. This allows the website to register the visitor's behaviour and facilitate the social media sharing function provided by Addthis.com.

  • this cookie exists for 365 days
uid

[ Marketing ]

Creates a unique, machine-generated user ID. AddThis, which is owned by Clearspring Technologies, uses the user ID to make it possible for the user to share content across socialnetworks and provide detailed statistics to various providers.

  • this cookie exists for 365 days
um

[ Marketing ]

Registers the user's sharing of content via social media.

  • this cookie exists for 365 days
uvc

[ Marketing ]

Detects how often the social sharing service, AddThis, encounters the same user.

  • this cookie exists for 365 days
vc

[ Marketing ]

Used by the social sharing platform AddThis.

  • this cookie exists for 365 days
xtc

[ Marketing ]

Registers the user's sharing of content via social media.

  • this cookie exists for 365 days
yt.innertube::nextId

[ Marketing ]

Registers aunique ID to keep statistics of what videos from YouTube the user has seen.

  • this cookie is persistent
ytidb::LAST_RESULT_ENTRY_KEY

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie is persistent
yt-remote-cast-available

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie exists for the lifetime of the single user 'session'
yt-remote-cast-installed

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie exists for the lifetime of the single user 'session'
yt-remote-connected-device

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie is persistent
yt-remote-device-id

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie is persistent
yt-remote-fast-check-period

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie exists for the lifetime of the single user 'session'
yt-remote-session-app

[ Marketing ]

Stores the user's video player preferences using embedded YouTubevideo.

  • this cookie exists for the lifetime of the single user 'session'
Trustpilot Review Request

[ Necessary / Statistics / Marketing ]

We request Trustpilot reviews on certain pages of the website. Turstpilot uses cookies on their form.

How Google Uses your Data

One of the reasons we use cookies is to serve personalised and non-personalised ads via Google’s various platforms. For more information on how Google use your data please see Google's Privacy & Terms site.

Objecting to Cookies

Most browsers have options that allow the visitor to control whether the browser will accept cookies, reject cookies, or notify the visitor each time a cookie is sent. You may elect to reject cookies by adjusting your browser's settings. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Lifetime of Cookies

Except for essential cookies or stated otherwise, all cookies will expire after 365 days.

Further information

To find out more information about cookies, please visit www.allaboutcookies.org.